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Play the "Infinite Game"
Playing the infinite game means playing the long game. Often organizations create constraints around finite time periods such as monthly, quarterly or annual goals. At BENU we understand that we are playing an infinite game with no specific end in sight. With this mentality we can stay focused on the goals in front of us while remaining flexible in how we achieve them. We care more about the team of rockstars we have built, the causes that we support and being industry leaders than if we hit our revenue goal for the month.
Radical Transparency
We harbor an environment where no one needs to hide from mistakes or shortcomings. We are an open book and want the entire organization to understand the company vision and contribute on how to get there. This creates a feeling of trust and honesty within BENU.
Be Better Everyday
Everyone has different standards for different aspects of their life. Becoming better is a relative term but the expectation is that if we ALL improve incrementally each day the compounded effect over time will be drastic. At BENU we engage in professional development as we constantly raise our standard so that we can strive to set the standard.
Take Ownership
It is easy to own a project that is a wild success but difficult to own mistakes. We believe that owning mistakes, assessing and correcting is the quickest path to success. When you can be fully honest with yourself and your team your potential is limitless.
Lead by Example
People are always watching whether you know it or not. Actions speak much louder than words and we are an action oriented company. At BENU there is no task too large or too small for any individual. We never ask anyone to do anything that we would not do ourselves. “The world is changed by your example not by your opinion” -Paulo Coelho
Excellence in all you do
We strive for excellence not perfection. Perfection is a mirage that cannot be obtained but excellence is something that we can strive for daily. Our goal is to be outstanding as individuals, as a team and within the supplement industry.
Invest in others (growth)
We believe in investing in worthy causes and in our team. Warren Buffett said, “The best investment you can make is in yourself.” We want to take that quote another layer deeper and say the best investment you can make is in a team of like minded individuals. Whether it be a partner or team member BENU is all about investing in the growth of others.
Be a good person
Be the best version of yourself that you can be. Whether you are working for BENU or off hours this goes without saying. We do not have any perfect people on our team but everyone is a force for good with positive morals, attitudes and vibes.
Empower Everyone
The term empowerment has sometimes been reserved for specific groups of people but we believe in empowering everyone. If a specific group needs attention of course we will back the cause but playing the infinite game means we strive to empower everyone. At BENU we support our team and partners to the best of their ability to create an environment where people can thrive.
Build Positive relationships
Relationships are the basis of our company. BENU would not exist without a foundation of tight knit relationships. Our ethos is long term, tight knit relationships with industry leaders that want to create positive change. “If you want to go fast, go alone. If you want to go far, go together.” —African Proverb
